User Interaction and Interface Design (UX/UI)
Apply the correct interactive points to your product. We can help create a personalized solution to improve and create an ideal, functional and accessible product. When investing in interaction and user interface design, you will be able to highlight your products’ best features and deliver a complete service to your customers.
The user interface (UI) comes hand in hand with the design of the interactions, but they are not the same. UI is where you will see your brand's identity reflected into the usable product, but an interaction is a pattern for a functionality that can be visually styled in many ways.
Nowadays, companies are more familiarized with the importance of designing the interaction of products. According to a study by Forrester, Good UI can raise a website’s conversion rate by up to 200% while a better UX design can raise the conversion rate by up to 400%. Thus, it is important to include both user interaction and interface design for your product development.
However, users are faced with new challenges when interacting with services or products. So, what is the difference now? The difference is that we now know the positive impact of prioritizing the user. In fact, companies who do research can get a significant advantage compared to their competition. Our approach in UI design (in contrast from graphic design) is intimately linked to behaviour and recognition patterns by favouring the reusability of components and behaviours, consistency in accordance with the brand and, basically, if it already works, do not change it.
So, how do you want the user to use your product? Is it usable, accessible and makes it fulfill user needs? We can make sure that the interaction and the user interface improve and ensure that the product delivered to your customer is the right functional and desirable.