Innovation
More Problems, Not Fewer People
The AI debate keeps asking which humans the machine can remove. IKEA asked a better question, and it points at problems nobody has capacity to solve.
Design for Spontaneity
Organic connection isn’t the absence of structure. It’s a light structure that stays out of view and doesn’t diffuse responsibility.
The Best Ideas Are Already in the Room
Good ideas hide in fragments across a team. A well-run workshop reconciles them into alignment, but only if the decision maker follows through.
Beyond Wants: Designing for Human Flourishing
When Line 4 of the São Paulo Metro introduced its SIIM system, nobody had asked for it. Each of the eleven stations on the Yellow Line now has its own musical composition, developed in partnership with conductor Gil Jardim and personalized based on the character of each station’s surrounding neighborhood. When the doors open, the music plays.