Project Details
Start: January 2024
End: May 2024
Client: Eau-Vive School
Details
L'Eau-Vive School, an evangelical confessional private school in Quebec City, observed a notable increase in demand and sought to understand the market potential, its needs, and desires. The goal was to determine how the school could better serve the community, assess if future investments would be secure, and explore the potential for staffing from the education sector. The initial phase of this project involved building and distributing a comprehensive survey to gather insights.
Project Objectives
- Market Potential Assessment: Understand the current and future market potential to secure investments.
- Community Needs Analysis: Identify the community's needs and desires to better serve them.
- Staffing Pool Exploration: Survey education sector professionals to gauge the availability of potential candidates for school staff.
- Strategic Planning Guidance: Use survey results to inform and guide the school's strategic planning efforts.
Methodology
- Survey Development and Distribution: A detailed survey was created and distributed through churches in Quebec, Lévis, and surrounding cities. The target audience included evangelical families and education sector professionals.
- Data Collection and Analysis: The survey results were collected and analyzed to draw meaningful insights.
Survey Results
- Response Rate: Reached 205 families, achieving a statistical significance of 95% with a margin of error of 6.85%.
- Education Sector Workers: Surveyed 75 workers from the education sector.
- Family Size: The average family had 2.87 children, significantly higher than the provincial average of 1.38 children.
- Demographic Trends: There was a slight but significant increase in the number of children under 5 years old.
- Reasons for Choosing the School: The primary reasons for families choosing L'Eau-Vive School were its confessional orientation and the shared confession of its professors.
- Barriers to Enrollment: The main reasons for not enrolling children at the school were cost, distance, and personal preferences over logistical obstacles.
Strategic Insights
The survey provided valuable insights into the market potential and community needs. The higher average number of children per family and the increase in young children indicate a growing demand for the school's services. The strong preference for the school's confessional orientation suggests a solid market niche that the school can continue to capitalize on. Addressing cost and distance barriers could further increase enrollment.
Conclusion
The results of the survey will guide L'Eau-Vive School in developing a strategic plan to better serve the community and make informed decisions about future investments. By understanding the market potential and needs, the school can strategically plan for sustained growth and excellence.
Contributors and Roles
- Louis-Philippe Bellerose - User experience researcher
Tools Used
- Limesurvey
- Excel